Our customers' success stories
Find out how we have helped clients improve their performance at trade shows and how we have earned their trust.
Detailed stories about the challenges, solutions and results of our work.
SOKO
«To automate, collect contacts, questionnaires and obtain advanced statistics in real time, we used the capabilities of LeadFrog service...»
My name is Victoria Melikyan, I am the development director of «SOKO». Our company specializes in developing soybean varieties for different regions of Russia and abroad. «SOKO» company took part in the «YUGAGRO» trade fair in Krasnodar from November 23 to 26, 2021.
In order to evaluate the effectiveness and payback of an trade fair, we always set specific measurable goals:
Make a forecast of the volume of sales in rubles based on the results of the negotiations.
Calculate how many tons and what varieties of soybean seeds customers are willing to buy in the future.
Analyze the composition of visitors to the trade fair «YUGAGRO» in recent years.
Evaluate the readiness of visitors to our stand to make a deal (the number of visitors who are ready to make a deal in the near future, and for what amount; the number of visitors with a very high probability of making a deal, with whom we need to clarify details and amounts; the number of visitors with whom we need to work, and assess their financial potential).
In order to solve our tasks, we carried out preliminary activities to promote our participation in the trade fair:
Using the tools of e-mail marketing and messengers, we organized a personalized newsletter with an invitation to visit our booth.
We organized a conference on topical issues in our industry.
We used the capabilities of the LeadFrog service to automate, collect contacts, questionnaires, and obtain advanced statistical data in real time. All of our employees who worked at the trade fair, including myself, used the LeadFrog app installed on our smartphones.
According to the results of participation in the trade fair:
We believe that if the amount of potential transactions exceeds several times the costs incurred, then the exhibition pays for itself. We usually meet that figure. In 2021, we collected 35% more orders than in 2019. For which we are very happy!
We got accurate data on the number of tons and what kind of seed our customers want to buy. This data is invaluable for planning and sales.
Collected 238 visitor contacts for the entire period of participation in the trade fair. This is 17% more than in 2019.
Quickly determined the number of new visitors to the booth, thanks to the capabilities of the LeadFrog service. The booth was visited by 77% of new clients from the total number of visitors to the booth, and we added new clients to the database.
18.9% of all booth visitors surveyed showed the highest willingness (90%<) to make a purchase. 60.8% of visitors confirmed the possibility of making a purchase in 2022.
As a rule, it takes 2-3 weeks to process the results of an exhibition: you have to collect all the notes, transcribe the handwritten notes, and count everything. The LeadFrog service did this for us. The functionality of the application allowed us to analyze the work of each exhibitor in terms of the number of meetings held, to see the work of the stand as a whole, as well as track the peak loads on employees during the work. We spent only 197 roubles on the service per contact!
The number of new guests and their purchasing power is growing, and at the same time the geography of visitors is also expanding. For comparison: in 2019 the number of new visitors to SOKO's stand was about 40% of the total number of guests, in 2021 this figure increased almost twofold.
Bauservice
«I received a tremendous amount of enthusiastic thanks from our employees. They said it was so convenient, fast, informative, we didn't even expect...»
For the first time our team represented at the trade fair a new international brand of porcelain stoneware and sanitary ware LAPARET, which belongs to one of the market leaders - the company Bauservice.
According to the concept, the stand was divided into 2 functional zones - the exposition of porcelain stoneware samples itself and the zone for negotiations, and the total area was about 800 meters.
Given the specificity of the ceramic business and our key role on the market, we knew right away that we were in for a real rush of visitors. The fact is that our company is over 20 years old and in this time we have established a substantial network of partners all over Russia.
We had an ambitious goal - to ensure competent and efficient management of the flow, consisting of several types of customers.
There were held several tactical meetings with the heads of departments responsible for the following sales channels - distribution (B2B2C), project sales (B2B), retail sales (B2C) and heads of service departments (logistics and FEA, marketing, IT, HR, finance, etc.). As a result of the discussion it was decided:
Involve representatives of all channels as standers, dividing them into pre-agreed point-posts.
Create clear instructions and checklists.
Use uniform corporate clothing.
Create a schedule of managers' duties and a schedule of scheduled negotiation time with existing clients.
Despite our own IT service and the presence of mobile application developers (as part of the innovative development of our business, we created an ecosystem for organizing sales of porcelain stoneware through interior visualization), we came to the conclusion that we would not have time to create our own IT product for accounting checklists in the short term. Then we turned to the organisers of the Mosbuild exhibition, and they recommended that we apply to LeadFrog, which I did immediately.
The manager Ekaterina Genze quickly and easily helped us to understand the basic functional advantages of the mobile application and promised to provide technical support in the further adjustment.
After conducting an initial presentation to the team, I gathered feedback and suggestions for the composition of the checklist. The problem was that the project sales channel wanted to have a detailed questionnaire / check-list with related questions of three levels of depth, and the distribution needed a fairly simple questionnaire, as they were planning to use additional paper questionnaires, the retail initially did not plan any questionnaires, believing that it would be sufficient to have scanned contacts in the database.
In other words we could not create unified questionnaires or checklists. Then it was decided to create an algorithm or script to quickly identify and allocate a visitor to the most relevant booth attendee.
Roles were created for all the exhibitors - someone had to be at the reception all the time and deal only with the management of the flow, someone after the allocation of the visitor had consultations and negotiations, someone was helping and supporting his colleagues (bringing catalogs, promotional materials and souvenirs).
All this was embedded as dependent questions in a mobile application (see attached scheme). When the sales channel was specified, a separate list of questions appeared for each of the channels.
In the first minutes of the trade fair we realized that the application has a very important functionality:
Scanner and business card recognizer, and it works great, everything is recognized correctly.
The application is online, shows what the situation is already: how many visitors have been scanned, how many questionnaires have been worked through.
The scanned data is instantly displayed in the app, no need to wait for it to download.
Possibility to create different dependent questionnaires. This allows you to choose a specific client path when interviewing a client.
The application interface is designed for intuitive use all ergonomics, UX\UI, and button placement have been thought out.
I received a tremendous amount of enthusiastic thanks from our staff about the service. They said it was so convenient, fast, and informative that they didn't even expect it to be.
In the process, there were almost never any serious problems with the use of the application.
The results of our work:
Number of LAPARET booth attendees - 89 people
Number of scanned badges - 3115 pcs.
For each there is detailed information that went into the database and was grouped using Excel spreadsheets.
What difficulties were encountered:
The arrival of Polina Gagarina at the booth (Polina is the face of the brand and an active creator of LAPARET collections). There was a sharp influx of visitors from all over the trade fair, and it is clear that no one scanned their badge.
Further data analysis - there were a lot of bad words about the registration system on the Mosbuild site. Phone numbers were not entered according to the same standard, which made further comparison with our CRM system difficult.
It turned out that only 20% of our booth managers clearly worked off the checklists. Then they explained it by the fact that they did not have enough time, but a thorough analysis showed that this was not true: two managers with the same number of scans, but one had 95% of the questionnaires filled out, and the other had 0.
The Mosbuild site does not have a unified system of addresses or cities when registering - there were also difficulties with combining clients by region.
I would like to express special thanks to our LeadFrog manager Ekaterina Genze - she was at the trade fair, always helpful, and introduced us to her colleagues, which allowed us to quickly, «hot on the trail», discuss all possible ideas and improvements to the application.
WELTER
«Leadfrog is not an app, it's the perfect service for quickly handling contacts from a trade show. I got a lot more feedback than
usual. Not a single contact was lost due to lack of time»
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KARHER
«The scanning process is quite simple and convenient, and most importantly, after the exhibition, all collected contacts are stored in
one place. This service saves time for collecting information about potential customers»
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LIGA
«The ability to quickly obtain the collected data allowed us to take measures right in the process of the forum to increase the activity of working with visitors»
LIGA company used LeadFrog platform to organize LeadFrog events at Digital Furniture Forum, which was held from May 24th to 27th, 2022.
The main goal of the forum is to attract new clients and strengthen ties with existing clients, demonstrating modern approaches to furniture production.
The LeadFrog service was one of the elements that helped to fully reflect the forum's concept and the organizers' and partners' aspirations for the future. We have been able to provide visitors with access to the business programme and the ability to obtain more information about exhibitors directly from the mobile app.
For ourselves and the exhibitors, the key opportunity was, and still is, to use the LeadFrog app to quickly record all the interactions between the exhibitors and visitors, and to fill out an electronic questionnaire. The ability to quickly obtain the collected data allowed us to take measures right in the course of the forum to increase the activity of working with visitors. Even before the end of the event we were able to transfer the information into our CRM system and start working with clients on the basis of their interests, recorded in the questionnaires. Without LeadFrog the data would have been collected on paper questionnaires, the daily survey of activity could only be formed by employees, and the full information on the volume of questionnaires would only be available in 1-2 weeks.
This year we used LeadFrog as a platform for organizers for the first time and were pleasantly surprised by the possibilities it offers in part:
Filling the content
Branding
Notifications to visitors and exhibitors
Reporting
During the event, our employees alone collected more than 1,300 questionnaires, which managers took to work.
Thank you to the LeadFrog team for their work in developing and setting up the event.
Rostselmash
«We used LeadFrog service this year. Conducted pre-training for all the booth workers. The application is easy enough to use. We had some difficulties, but the
developers helped us solve them promptly. We are very satisfied with the application - it is much more convenient than manual registration, you can quickly sum up the data on the number of clients»
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WALL RAPTURE
«Leadfrog - is a good tool for dealing with business card chaos at a trade show»
АNKER
«A very simple, intuitive solution with great individual freedom of customization!»
HAMILTON
«With Leadfrog I can quickly and easily save all the most important data from a meeting with a customer»
HORSCH
«On the whole, we are satisfied with LeadFrog - we used all the features of the service»
GC TFL
«We use LeadFrog every year. It's convenient that you don't have to write anything down anywhere. The information is quickly
scanned using a QR code. Less hassle for us and the visitors. Convenient for capturing traffic for marketing purposes to make decisions on performance and flow at the show. We'll see how the unloading will be, not ready to say yet. A good, handy service. We plan to use the service in the future»
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ITC Electronics
«Very handy application, saves a lot of time and, most importantly for me, it's easy to upload to an Excel file. It puts all the data
into a single file at once with all the notes, notes and everything else. It's very convenient and saves a lot of time. We will definitely use it at the next shows, most probably the extended version»
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DSSL
«One clear advantage of LeadFrog is mobility (in the physical and portable sense). Your phone is always at your fingertips, you take
a scan, you don't waste time and business cards. This service has a future in the task of gathering contacts at events.
Thanks to the LeadFrog Team»
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Cosca Decor
«The exchange of information became more convenient. Usually we used to collect business cards and also take pictures of
them (we were afraid of losing the data), and ended up getting confused. Now it's convenient to store data in the app, and it's all in one place. With a large flow, we don't have time to work with every client. And such an option as Interested Visitor helps us see those visitors who haven't received attention.
We've gathered more potential customers with this app! And most importantly, there is structural data, not just a stack of business cards»
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DEULA NIENBURG
«LeadFrog is a time-saving tool that allows you to process contacts within seconds. After the trade show, you know exactly
who you talked to, when and about what»
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ОNPRINT
«We gave up business cards altogether! I wish you prosperity, your app is a cool idea! I'd like several variants of the PRO version with
different price categories (free/medium price/high price)»
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BraditeWagner
«It was easy, we figured out the application on our own. When working with a large flow of people, the data exchange system is very
easy. Plus the data is uploaded to an Excel spreadsheet for convenience. We collected a lot more clients than usual with the application»
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Syngenta
«We used the LeadFrog system at the YUGAGRO exhibition to register visitors to our booth. It was very convenient. You can
install the app on any mobile device or tablet and scan the badge from anywhere in the booth without being tied to a static stand»
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ACCORDTEC
«We had never used such services before. At the Sfitex exhibition we tried it for the first time and were happy with it. It's convenient
that you can use your smartphone to quickly collect visitors' contacts and send all the data to email in one click»
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Kverneland
«The service is very necessary and intuitive. The most important thing is that we are able to collect a database of clients who pass
through our booth. You don't have to enter contacts manually into the computer, you easily get information about the client. That's really great. Next we have the ability to work with this database - to upload it and work with the resulting data»
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Optiprint
«The questionnaire tool is simple and versatile. After a short training period, we were able to create and adapt
our own questionnaire»
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PETKUS
«For the first time we tried the digital service LeadFrog. Our salespeople really liked such a simple and convenient service for receiving
contacts. To understand the effectiveness, we needed to upload the data to CRM, distribute it by region, and track activity. The service gave us the opportunity to track the number of visitors to our booth. It's good that there is a function to scan business cards and create notes»
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GESEM
«A very convenient application. It allows us to quickly scan and get all the necessary information from the client, which is a very
convenient tool, because not always clients can have their business cards with them. And it is not always possible to start a conversation to get valuable information and the application is very useful and helpful. We will gladly use the application at other exhibitions, because it is really convenient. We wish development and all the best»
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Symmetron
«I uploaded all my exhibitor contacts along with notes and I got everything I needed: an organized list of leads, contact information,
and notes. This is what was missing before. I am very happy and would highly recommend this service to everyone. With this list I will save time and cover all the customers I promised to give feedback to, I won't forget anyone. This is the most important thing. I value my hard work and time, and I don't want to forget about a possible interesting collaboration. It would be strange to miss such an opportunity, so I will definitely use it at other exhibitions»
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Ferroni
«The LeadFrog service is 5 out of 5! My work at the show has become much easier and the information exchange more convenient.
Overall everything is cool, really like the app!»
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PPF
«I liked the app very much, very handy, simple interface. It is important for those who want to find new contacts and not lose them.
All our colleagues of different ages joined in and were involved in the process of scanning contacts. And it even turned into a kind of quest at the exhibition. We announced a competition for the most active booth worker»
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Hammer
«This is not the first time we've used the app and we're very satisfied. It works quickly and without errors. We are very
satisfied and will use it in the future»
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DoubleV
«On behalf of the company and myself, I would like to thank you for your convenient service! We have been using LeadFrog for the
second year, and it has made it much easier for us to collect and process information about the customers we met at the exhibition. We didn't have any difficulties with it either in the preparation for the exhibition or at the booth. And special thanks for the attentive attitude and always quick response to our questions»
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MAGAMAX
«The developers of the service helped gather a base of targeted contacts for marketing communications»
Teampack
«Our staff appreciated the convenience and ease of use of the program, everything works quickly and informatively, we did not even
expect this. I really like the fact that the data is instantly transferred to a personal account, and it can be immediately uploaded to the mail. Everything is recognized correctly. Tried scanning a business card, everything works quickly and accurately. Based on the results, I can say that our work has become much more efficient. Thank you very much. I think we will continue to cooperate with you. Good luck and development to your business!»
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Zyfra
«I liked the PRO status of the application very much. When it is not just possible to upload the collected data, you get a full-fledged Excel
table with the date, time, full name, all contacts and comments to the contacts. This really saves time on information processing. That's cool. Previously, I had to manually enter everything, enter it all, waste time, distract the customer. But here you just scan it and that's it»
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DZGU
«This is not the first time we have used LeadFrog. All the features are satisfactory and are fully suitable for achieving our goals.
We are satisfied. At those exhibitions where we worked without the app, we experienced difficulties. Now we will always use your app. Thank you!»
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Komus
«Thanks to the application, the time to receive and process contact data from visitors to the exhibition was significantly reduced (by more than 70%)...»
Eternis
«First of all, it is clarity, correctness of the received contact information about visitors. Also the service ensures the efficiency
of data retrieval, which significantly reduces the time to process information about visitors to the booth. All data is stored in one place, which makes it easier to work with it after the exhibition»
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ZTI Company
«I want to say a huge thank you for the LeadFrog app. It speeds up the entire trade show process. Visitor contact
information is collected in one click. Questionnaires are filled out promptly, visitors don't have to stand and fill in manually with the booth staff. LeadFrog solves this problem. Responsiveness is paramount. We will definitely use it at other exhibitions»
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Fire Robots technology
«For the second year we use this service at the Sfitex exhibition. Simple and convenient interface. Easy to scan QR
Allows you to reduce the time for processing visitor data»
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KMZKO
«This is not the first time we have participated in an exhibition using the service. The service is useful for collecting contacts, easy to use
saves time and perfectly organizes data. We are very satisfied with our joint work and hope for further cooperation at other exhibitions»
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ANGSTREM
«We have been working at exhibitions for more than 5 years. The LeadFrog app is a very convenient service for fast processing
information. It's very easy to get direct contact from potential customers. There are no questions in communicating with visitors, because everyone has an incoming badge. Information is promptly transmitted to our main headquarters by the number of visitors, by the assortment of enterprises that visit us. On the first day, about 150 inquiries were registered through the app. We think this practice is correct and we will continue it. Thank you for providing the resource"
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ITV Group
«Been using LeadFrog for three days now. Everything is good. On the first day several hundred business cards were scanned.
The second day was more productive and these numbers doubled. There were no problems with the application, every day we upload contacts and do a newsletter to those people who visited us and get feedback. Everything is great. Definitely plan to use the service in the future»
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GC Pozhtechnika
«The app is very handy, easy and intuitive. It helped us a lot in gathering information, because our guests often do not have
business cards. We immediately scanned and made notes, which makes life very easy for our company team. We will continue to use it. Thank you»
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FENSYS
«We use LeadFrog and we love it. We specifically asked to be connected to this app because they wanted to make us write
write everything on paper. The app works quickly, quickly, conveniently, everything is readable and, most importantly, we don't need notepads. We would like to use this service at other exhibitions as well, I hope that our company will pay»
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GC EPOTOS
«We have been using LeadFrog for two years. We love everything about it. It allows us to process the entire flow of clients at the booth
very quickly and then use these contacts for promotional purposes. No need to take apart a large volume of business cards, to process this information manually. It is very convenient to unload all the information in a personal office from all employees. For the next exhibition we will buy the PRO plan with questionnaires and will actively use all the functionality, including the creation of catalogs, printing QR-codes so that customers can study the list of our products themselves, if the manager was unable to come to them»
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Aristo
«The maximum user-friendly application, makes managers' lives easier. Scans badges quickly, recognises business cards instantly.
We like it very much. We'll use it at our next exhibitions»
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Samеt
«The app is very handy and saves a considerable amount of time. We used to have to fill in forms, some clients were
reluctant to fill them in. It used to be that they didn't write their mail correctly, they were illegible, and then we spent a lot of time on identifying those clients. Now it literally takes 30 seconds to scan a client»
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DCLogic
«The LeadFrog app was used extensively at the exhibition. Easy to use, it scans quickly. We are happy with the service.
We are currently using the free version and it covers all our needs so far»
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GC Element
«The impression of the service is positive. Used all the functions. Actively scanned badges and saved them in the app,
left notes and sent all reports to our email»
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